The Coachella Survival Kit
/ Chelsea TaylorIn the city of Los Angeles the two most memorable moments in the month of April are tax day and Coachella. And although the first is extremely important, we find it a rather less than interesting topic to discuss. Don’t you agree?
THE HISTORY OF COACHELLA
The inaugural Coachella Valley Music and Arts Festival was held on October 9-10, 1999. It featured Beck, Rage Against the Machine, and Jurassic 5 (to name a few). Tickets were $50, and every ticket came with free parking and a free bottle of water upon entrance. About 17,000 tickets were sold the first day and about 20,000 tickets were sold for the second. The programming of artists was based on artistry as opposed to radio play, and thus the festival earned its’ reputation as the “anti-Woodstock.” Now the festival occurs over the course of two weekends in the month of April. Last year, the festival sold 198,000 ticket and grossed $84 million.
THE MAP
THE SUPPLIES
Hand Sanitizer: Through the grit and grime of the day you need to be able to keep your hands clean. After all, the last thing you want to do is return home Monday morning with a cold.
Vitamin C: On that note, we definitely recommend bringing some vitamin C packets with you to combat 3 days of festival-ing.
Sunscreen: The heat and sun in Palm Springs is no joke. Bring your SPF 30, 40, 75 and lather up. Nobody wants to have to deal with a sunburn at a music festival - trust us.
Snacks: Food at Coachella can be quite pricy. Bring a few of your favorite bars to eat in between meals. Your body and wallet will thank you.
Earplugs - Depending on where you stand, the sound can be very loud and damaging to your ears. Get a pair of earplugs that are made specifically for concerts.
Tissue Papers: For lavatory reasons...we’ll leave it at that.
- Extra Battery Life: Your phone is your most valuable possession to staying connected to your group. Don’t lose battery.
THE TIPS
Stay hydrated at all times. We’re not kidding around.
Upon your arrival choose a meeting spot for you and your friends in case someone gets separated without means to communicate.
The early bird doesn’t always get the worm! The earlier you arrive often means less wait time upon entrance or being able to maximize the most out of your ticket. But there are some perks to arriving later in the day! Leaving the festival each night is quite possibly one of the most difficult parts of attending the festival all together. The later you arrive the closer your car is parked towards the exit. The closer your car is to the exit, the quicker you can leave. Just some things to think about…
Bring a sweater or jacket! The temperature in the desert is known to drop suddenly at night. Be prepared and bring a jacket or cardigan that fits easily in your bag.
- To avoid traffic the best time to leave for the festival is early Friday morning and the best time to return home is Monday afternoon.
And most importantly...
THE PLAYLIST
Media Design & Marketing (MDM) is an advertising agency focused on providing clients immediate results and long-term branding. We equip companies with the right mix of broadcast and digital solutions.
Instagram Stories are fantastic way to offer your community a behind the scenes and more tangible glimpse into your brand and business. Today, your friends here at MDMLA are sharing some tips on how to use stories in a strategic way to expand your reach and create a more interactive and authentic experience for your audience.
Taking care of yourself is quite honestly one of the best gifts you could give yourself! Practicing self care, whether its being kind to yourself or treating yourself in an indulgence once and a while, is key to happiness, balance and health. We often think of massages, those new shoes you've been eyeing online, or even that splurge worthy dinner (or drink because hey, we know what it's like to be a millennial on a budget!) when it comes to how we can "treat ourselves." But self-care doesn't have to be expensive or even cost money for that matter. In fact, it can be totally and completely free.
Today on the blog we're sharing 5 ways you can self-care that won't cost you a cent and provide major returns on happiness.
Let’s be honest, cute animals own the web. Between the viral panda bears on Facebook and the adorable hedgehog duo (Oatmeal and Calico the hedgehogs) on Instagram, it’s clear that we’re not the only ones obsessed. What can we say! It puts a smile on our face everytime it pops up in ours newsfeed, and we’re pretty sure it will do the same for you. Today, we’ve rounded up our favorite furry instagrammers!
If you couldn’t tell by now, we have a thing for colors over here at MDM. With Instagram fads such as #candyminimal, #ihavethisthingwithcolor and #walltravelled, finding these vibrant photos has never been easier! From graphic designers to content bloggers, we're sharing our top 10 Instagram accounts that serve as a constant source of #instainspo for us!
We don't know about you, but the work week can get pretty hectic sometimes, if not very stressful, and we find ourselves coming home from the office everyday more worn out than the day before. With a new year upon us and a fresh start, we thought maybe now's the time to start implementing some healthier habits to combat the stress and create some peace and quiet for the mind. For years, we've scoffed at the idea of meditation (who has time for that?!) thinking we were too fidgety to sit still and "focus on our breath." But the truth of the matter is, once we started practicing it we couldn't get enough. By definition, meditate simply means time spent in the quiet to promote relaxation. That doesn't sound hard at all right? Today, we're lending some helpful tips on how to meditate at the office so when the work loads starts to feel overwhelming, you can unwind.
It’s officially December which means it’s perfectly acceptable to start blasting Eartha Kitt and decorating the tree. (We’d say start checking off those Xmas lists, but let’s be real. Black Friday was three weeks ago.) As finishing the work year off can get a tad bit stressful, it’s still important to unwind and indulge in the upcoming festivities! Hey, it only comes around once a year! We couldn’t think of anything more perfect to get you in the festive spirit than a complete guide to our favorite holiday movies that will be sure to turn any Scrooge into an elf.
Let’s face it, growing your Instagram can be tough! Whether you’re completely daunted and don’t even know where to begin or you’re an IG wiz and have got your routine down on lock, we’re always here to provide some helpful tips on how to take your account to that next level.
One of our favorite ways to boost engagement and growth is hosting an Instagram giveaway. They’re easy, fun and super engaging! Today we’re breaking down the steps on how to run a successful Instagram contest!
Whether you're completely in love with where your life is at or you're a little lost along the way, we know that some inspiration can go along way! So instead of giving in to that existential crisis today, take a look at these powerful quotes that just might be the helping hand to pick you up!
October is finally here which means Pumpkin Spiced Lattes, sweaters, and umbrellas are all about to make their yearly comeback appearance. But what makes us so excited about the arrival of October is that it signifies that the fall holidays are finally here! And let's be honest, the holidays are the only thing keeping our head up during the work week as we watch their shiny dates quickly approaching on our iCals. Although we have to wait another 30 days before we get to reveal our costumes, it doesn't mean you can't start celebrating now. We've rounded up our favorite Halloween movies to get you in the frightful spirit! So grab that PSL, put on the fireplace, and cozy on up to these fan favorites. You're in for a treat, that is, as long as you don't get tricked first.....
Labor Day is just around the corner and as the mark of summer's grand finale we think its important - no imperative - you use this time to take one last weekend away before it's back to the usual grind.
If you're lucky enough to live in Los Angeles then weekend trips are easy like Sunday morning. Palm Springs, Santa Barbara, San Diego, Newport, Laguna, Napa, Ojai, Ventura, Las Vegas, San Francisco - I mean the list could go on and on! With so many decisions (and not much time left on the clock to plan a vacation) we're here to help break down our top 5 weekend getaways!
Video content is becoming increasingly more important and a vital tool as businesses try to market themselves through their social media platforms. However, not all of us have fancy cameras or a budget that allows for lighting, sound, and post-production. In fact, most of us just have our phones - but that's all you really need.
If you know us at all, then you know we are Foodies with a capital "F!" Always on a constant search for the next best hidden secret in LA, we love experimenting with new delicacies, new fads, and new bites. We've taken you behind the scenes of Frogtown's beloved Salazar, given you our top five places to get your fry on, our round up of the best avocado toast in LA, and now we are here to share are very favorite food trucks!
With summer as our constant state of weather, keeping a garden alive in Los Angeles can be tricky and, if anything, a LOT of up keep. That's why when the succulent trend came about our domestic sides celebrated with joy!
We've curated our top 5 favorite greenery destinations in Southern California and are here to share them with you. Enjoy!
The digital world has become a melting pot of content derived from all different perspectives around the globe. So why on earth would you not want to take advantage of that?!!!
I’ve rounded up my five favorite accounts to follow. Every time they pop up on my newsfeed I can’t help but smile.
Here's everything you need to know before going to Coachella. A little bit of history, packing tips, and more.
How do you find the influencers? What do you even do with them once you’ve found them? These are the kinds of questions we at MDM are fully equipped to answer. So pick up your pens and start taking notes, because class is officially in session….
Who is St. Patrick? Who decided we had to wear the color green? Is there really a pot of gold at the end of a rainbow? Well I’m here to de-mythify the man behind the holiday and also get down to the bottom of why these traditions came about in the first place.
For years, Coachella has served as the ultimate three day weekend escape in the middle of Spring - somehow right when we feel like we need a mini vacation the most. To help set the mood, we've curated our very own playlist for this year's lineup.